Web Site SEO Now

SEO Tools

An SEO tool is a program or software that helps to increase your sites SEO efficiency. They are designed by search engine experts in order to help the average Internet business owner make the most of their website’s SEO potential. Some of these tools involve search analytics, keyword research, competition research, pay per click, link analysis and search engine rank checkers.

Analytics Tools

Search analytics tools help determine a foundation as to how your website ranks now.  Find out which keywords are sending you the best traffic and which ones get no traffic. This SEO tool also helps to determine a marketing plan to help make your business marketing more effective. There are free and paid tools that offer this type of service.  Free analytic tools are Google Analytics, Google Website Optimizer, Microsoft ad Center Analytics, Site Meter, Stat Counter, Webilizer, Analog, and Awstats. Paid versions include: the cheap Clicky and Mint, the more affordable Clicktracks, Indextools and Weblog Expert, along with the expensive Omniture and Webtrends.

Keyword Research

Keyword research tools help you discover which keywords your target audience is searching for so that you can use them to attract more traffic.  These tools also come in free and paid versions; however most of the basic keyword search options are free with a paid upgrade offer. Keyword research tools fall into two basic categories: Keyword suggestion tools and keyword valuation tools. Keyword suggestion tools offered are: SEO Book Keyword Suggestion Tool, Word tracker free keyword search or upgrade to the paid version with added options, Google Ad words Keyword Suggestion, Google Suggestion, Keyword Discovery free keyword search with option to upgrade for more SEO benefits, Microsoft Keyword Forecast to use past keyword patterns to predict future patterns and Wordze. Keyword valuation tools include Google Traffic Estimator that relies on the most clicked on Adwords ads to produce valuable information to help you create your own successful Adwords ads. Another keyword valuation tool is Google Search Based Keyword Tool. This shows keyword values and the volume estimates.

Competition Research

Competition research tools tell you what keywords your competition is using and which ones are profitable for them. It also shows you how much traffic they are receiving from their keywords. There are free and paid versions of these tools. General competition resource tools include: Alexa, compete.com, Quantcast, and Google Trends for Websites. Paid competitive research tools are: compete.com Search Analytics, Hitwise, KeyCompete and KeywordSpy.

Pay Per Click Tools

Pay per click tools use analysis to help you create a more effective pay per click campaign. The most effective pay per click campaign utilizes a number of different SEO tools. These tools include: paid competitive research, budget estimating, bulk keyword editing, bid management and pay per click testing tools.

Link Analysis

Link analysis tools analyze your link profile against your competition. They also find great pages to get links from. Having links in the middle of content is a great way to attract a large amount of traffic to your site. Some of these tools are SEO toolbar, SEO for Firefox and Xinu.

Search Engine Rank Tools

Search engine rank checkers track your website’s search engine rank in relation to keywords, your competition and your own marketing tactics in order for you to make more informed and effective decisions regarding your marketing plans. Some free search engine checkers include: Rank Checker, Clever Stats, ParaMeter and Mapelli.info. Paid search engine checkers are: Advanced Web Ranking, Accurate Monitor for Search Engine, Agent Web Ranking and Rank Tracker.

About the Author

For more information on Toronto search engine optimization or to talk to an SEO company in Toronto, contact a specialist at Wolf21.com

The Ultimate SEO Toolbar For Firefox