How To Seo Images

Mar 27
2008

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On Site SEO Discussion …………..?

am looking for information about on site search engine optimization.

I do not want you to tell me post on blogs, forum signatures, or “dofollow” comments, yada yada

For starters we have constantly updated content. I’m going to go with that as number one. Not debatable.

What is next?

Title Tags?
Meta Tags?
Meta Description?
Keyword Density?
Alt Image Tags?
Inbound Links (NOT backlinks!)
etc. etc

Tell me how you have best optimized your webpage to improve your SERP rankings and how you have checked these items against your competitors

Ok, your title tag is the most important. It is a one line summary of what your page is about, and should contain a keyword or two.

Meta tags are not so important, many do not bother with them.

Meta description will not help your rankings as such, but it will help click-through from the results page in google, as this is what will be shown. Think of it as an advert for that particular page, and make it compelling so a user will click through from the search result onto your site.

Keyword density is a bit of a hangover from the old days of seo, do not worry about it too much. You will want to put an instance of your keyword at the top of the content, and an instance or two in the text, plus a few synonims. More important is that it reads naturally.

Alt tags: you want your keywords in these, but don´t stuff them full.

Inbound links: if you are adding lots of content, you want to create a link to your homepage on one of your main site keywords in the body of the text. The “anchor text”, that is the text of your link, should be your keyword. This will show the search engines that the front page is the most important page on your site for that keyword. Also, link to other internal pages on keywords for the destination page : for example, one article you have is about bread, another is about butter. You want to put a link to the butter page from the bread page, with “butter” as the anchor text and vice versa. This shows google what the destination page is about.

That about sums up on-page optimisation, make sure your navigation is good, you do not have too many levels of categories etc.

However, links to your site from others count much more than on-page optimization these days. If you do not have much time to dedicate to backlinking, i would suggest finding about 5 social bookmarking sites and linking to INTERNAL pages of your site, this will help with making sure as much of your content is in the index as possible. So every time you add some new content, throw a couple of social bookmark links to it, using your keywords if possible.

How To Add, Format and SEO Images in WordPress | Learn WordPress Part 6


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